Marketing Quiz

The stages of the product life cycle are

•       Introduction, Growth, Maturity, Saturation, Decline.

• Introduction, Growth, Maturity,

  Decline

•  Maturity, Saturation, Introduction and Decline

• Maturity, Saturation, Growth, Decline

Demographics refers to

•      Money consumers are willing to spend

•   Numerical facts about a population

• Numerical facts about sales

• None of above

What type of market research is a survey?

• Primary Research

• Secondary Research

•    Desk research

•   Lab research

Niche marketing means?

•   Selling products that are non specific

• Targeting a wide- variety of people

•    Personalized products targeting narrow groups of people

• None of above

______________ is paid communication to promote a product, service, brand or cause through the media.

•   Public Relations

• Advertising

•    Media

• All of the above

Which of the following is part of an organization's marketing environment?

• The organization's micro-environment.

• The organization's macro-environment.

• Any internal or external force affects the organization's ability to create, communicate, deliver, and exchange value offerings.

• All of the options listed are part of an organization's marketing environment

Define the term ‘market’?

• a place where similar products grouped together

• a competitive high street

• a place where buyers and sellers meet

• a basket of good

What is the difference between the term ‘customer’ and the term ‘consumer’?

• There is no difference.

• The term consumer refers only to people who buy food and drink products.

• Customers buy products but it is consumers who use them.

• Customers make organisational rather than personal purchases.

According to marketing four Ps, the credit terms can be classified as

• Place

• Product

• Price

• Promotion

The businesses and products collectively make a company's

• Business portfolio

• Strategic plan

• Mission statement

• Vision statement