Marketo Quiz - 3rd Milestone

Head Start is an email functionality that:

• Deploys your email early to your testing group.

• Processes your email 12 hours in advance for faster delivery times.

• Sends your A/B test to the test group at least 1 day prior to the remaining portion of your audience.

• Is required for all batch emails.

Which type of A/B test would you not run if you want to improve your open rates?

• Date/time.

• Whole email.

• Subject line.

• From name.

What is the reporting impact of selecting an acquisition program when importing a list?

• Selecting an acquisition program is required for using the Success Path Analyzer.

• The acquisition program is required to show program success in the Email Performance report.

• The acquisition program is required to show the number and percent of new names in the Program Performance report.

• Create a smart list using the filter 'Filled out form' with the constraint of 'Web page'.

Which of the following are use cases for using request campaign? (Choose all that apply)

• Creating a campaign for sales to use from within Sales Insight.

• Triggering a campaign using an external system via the API.

• Adding members to an engagement program.

• Alerting someone to follow up on a sales lead.

When should custom columns be added to a lead report?

• To display anonymous visitors in a Web Page Activity report.

• To change the Lead Created At time frame to show results for the fiscal year.

• To review email statistics on number delivered, number bounced, and open rates.

• To show how leads that were created this year have progressed through the lifecycle.

You want to analyze marketing's overall lead generation efforts to grow the database over the past three years. Which report type should you run?

• Program Analyzer.

• Leads by Status report.

• Lead Performance report.

• Leads by Revenue Stage report.

• Opportunity Influence Analyzer.

Which two columns on the Program Performance Report are calculated using acquisition program?

• New Names.

• Total Members.

• Revenue per New Name.

• Cost per Member (USD).

• Cost per New Name (USD).

A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.

What will occur?

• The report will return an error for cost per success.

• The report will return a null value for cost per success.

• The report will identify the last program status as a success and calculate based on that.

• The report will identify the first program status as a success and calculate based on that.

If you want to see how many people clicked through to your landing page from an email, which report would you use?

• Email Performance Report.

• Campaign Email Performance Report.

• Email Link Performance Report.

• Landing Page Performance Report.

Which of the following can you view in a Program Performance report? (Choose all that apply)

• Program rank per channel.

• Cost per success.

• Number of members.

• Number of successes.