SPO1044 Week 8 recap

A sport consumer is someone who uses sport products and services.

• True

• False

What does SWOT mean?

SWOT is used for analysis of

• Internal environment

• External environment

• Internal and external environments

PESTLE is used for analysis of

• Internal environment

• External environment

• Internal and external environments

An organisation's mission statement reveals the desired achievement of the organisation in the future.

• True

• False

Answer explanation

It reveals the purpose of an organisation.

Marketing objectives should be ranked in order of importance.

• True

• False

STP stands for?

Categorising groups of customers based on their similarities is

• Segmentation

• Targeting

• Positioning

How a sports brand is perceived by consumers relative to its competitors is

• Segmentation

• Targeting

• Positioning

Marketing mix (4Ps) consists of which elements?