Marketing Management

Marketing is the term given to those activities that occur at the interface between the organisation and its customers.

• True

• False

Explain the difference between a customer and a consumer.

The following are all management tasks performed by marketing managers, except.

• Planning

• Leading/Directing

• Organising

• Closing

• Controlling

What is the function of Marketing?

The following are all marketing research methods, except.

• Surveys

• Questionnaires

• Focus Groups

• Web surfing

• Face to face meeting with consumers

What is meant by Relationship Marketing?

The following elements make up a strong culture, except.

• Shared values

• Norms

• Partying

• Heroes

• Rituals

What does WWW stand for?

Mention two benefits of online marketing.

Which of the following is not a basic need according to Maslow?

• Biological needs (Food and shelter)

• Safety needs (Security)

• Sporting Needs (Watching your favorite team plays)

• Love and belonging

• Esteem needs (Achievement and Status)