Modulo 2
1st Grade
•18 Qs
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Modulo 2
Quiz
•
Mathematics, Computers
•
1st Grade
•
Practice Problem
•
Medium
Andres Vítores
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18 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Si no se delimita adecuadamente el problema se puede salir del análisis y distraerse de las metas.
Verdadero
Falso
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Problema que requiere de tener la información necesaria para la toma de decisiones
Problema de IM
Problema Gerencial
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
El trabajo del investigador de mercado no es tomar las decisiones de orientación de esta, sino generar información, sistematizarla y presentar resultados
Verdadero
Falso
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Etapa que Inicia cuando se plantea el problema gerencial
Enfoque de la IM
Diseño de la IM
Definición del Problema
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Etapa a la que atañe establecer bases modelo de referencis, preguntas, hipótesis y tipo de información requerida
Diseño
Enfoque
Definición del Problema
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Información que se genera específicamente a partir de la implementación de una investigación de mercado.
Datos primarios
Datos secundarios
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Investigación basada en cuestionarios con respuestas precodificadas
Cualitativa
Cuantitativa
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