PERCEPCIÓN
1st - 2nd Grade
•10 Qs
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PERCEPCIÓN
Quiz
•
Arts, Biology, Science
•
1st - 2nd Grade
•
Practice Problem
•
Hard
KAREN GONZALES
Used 23+ times
FREE Resource
Enhance your content in a minute
10 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
Los precios de referencia son dos marque las correctas
Externos
Comparación
Internos
Calidad
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Según SHIFFMAN cuantos elementos de la percepción son:
4
2
3
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Ni siquiera los estímulos que los consumidores perciben transmiten necesariamente el mensaje que desean los publicistas. Cada persona intenta adaptar la información del exterior a sus opiniones.
Exposición selectiva
Distorsión selectiva
Retención selectiva
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Los consumidores utilizan ……............. como un indicador sustituto de la calidad si no cuentan con información suficiente en la cual basar su percepción
Sus intuiciones
La tangibilidad
El precio
Ninguno
5.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
¿Cuáles son los tipos de riesgo percibido?
Riesgo Utilitario
Riesgo Financiero
Riesgo Psicológico
Riesgo Social
Riesgo Instrumental
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
El empaque debe transmitir la imagen que la marca comunica a los compradores.
FALSO
VERDADERO
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
El fundamento del posicionamiento eficaz, es la posición única que el producto tiene en la mente del consumidor.
FALSO
VERDADERO
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