
广告基础知识 第一章
Quiz
•
Computers
•
11th Grade
•
Hard

meiqi zhong
Used 2+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
广义的广告是指?
商业广告和
公益广告
商业广告和
非商业广告
产品广告和
服务广告
产品广告和
社会道德广告
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
狭义的广告是指?
非商业广告
产品服务广告
商业广告
公益广告
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
下列哪个要素不属于广告的要素?
广告对象
广告信息
广告主
广告调查
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
广告的主要功能可以概括为?
经济功能、文化功能、政治社会功能
经济功能、历史功能、文化功能
历史功能、人文功能、政治社会功能
历史功能、经济功能、政治社会功能
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
下列哪种广告不是按广告的内容分类的?
商品广告
服务广告
观念广告
形象广告
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
按广告内容分类,该广告属于?
服务广告
形象广告
产品广告
商业广告
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
按广告内容分类,该广告属于?
观念广告
服务广告
商业广告
形象广告
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