Retail Tutorial 7

Which is NOT part of the positioning process?

• Product Development

• Segmentation

• Targeting

• Positioning

__________ are used to identify customers with similar wants and needs.

• Geographic Data

• Behavioural Research

• Market Segmentation Methods

• Customer Survey

A ________ analysis is based on a customers changes in attitudes, lifestyles, and opinions.

• Demographic

• Behavioural

• Geographic

• Psychographic

What is positioning?

• How the marketer views the product

• Part of the four Ps of marketing

• A process that influences potential consumers' perception of a product

• The spot a product takes up in the marketplace

What does UVP stand for?

• Ultimate Value Proposition

• Unique Value Proposition

• Unique Variable Proposal

• Understanding Value Properly

A company's ability to perform in ways that competitors cannot or will not match gives them:

• Positioning

• Deliverability

• Competitive Advantage

• Differentiation