Social Media Marketing Language

Also known as split testing, measures two social media posts against each other to see which performs best.

• Dark social
• Trending topic
• A/B testing
• Engagement rate
• Impressions

A Facebook’s tool for creating, running and analyzing social ads. It can manage your ad campaigns on Facebook, Instagram, or Audience Network. It offers a wide variety of features for ad targeting, budgeting, and optimization as well.

• Meme
• Ads Manager
• Clickthrough rate (CTR)
• Traffic
• A/B testing

The way you interpret and find patterns in data. In a social media context, it is the process of following metrics on your social media performance and using that data to improve your strategy.

• Analytics
• Clickthrough rate (CTR)
• Brand awareness
• A/B testing
• Cost per mille (CPM)

On social media this is the group of people you’re able to reach with your content. This includes all your followers plus anyone who sees or interacts with your posts in their feed.

• Geotargeting
• Audience
• Brand advocate
• Shareable content
• Shareable content

This is a social customer service metric. It is the average time it takes a brand to reply to questions or complaints on social media.

• Native advertising
• Average response time
• Shareable content
• Social media Return on Investment
• Brand advocate

A short description in your profile that tells people who you are. It’s also a great place to share links to your website or other accounts.

• Metric
• Brand awareness
• Evergreen content
• Bio
• A/B testing

A customer who posts positive messages, leaves positive reviews, or otherwise supports your brand on social. Brand advocates may also encourage other users to use your products or services through word-of-mouth marketing.

• Sentiment analysis
• Listicle
• Brand advocate
• A/B testing
• Cost per click (CPC)

is the level of familiarity consumers have with your brand. It’s often considered one of the main goals of social media marketing.

• Sentiment analysis
• Cross-channel
• Brand advocate
• Impressions
• Metric

On social media, this is the percentage of people that see your post who click on it.

• Header image
• Reach
• Audience
• Clickthrough rate (CTR)
• Dark social

The percentage of users who see your post or ad who then take a specified action. This could mean purchasing an item, signing up for a newsletter, downloading an ebook, or a variety of other acts.

• A/B testing
• Brand awareness
• Conversion rate (CVR)
• Geotargeting
• Conversion rate (CVR)