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Marketing_Product

Authored by NIK ILYAS

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University

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Marketing_Product
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20 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

1) Which of the following is a pure tangible good?

A) shampoo

B) a spa treatment

C) financial advice

D) a meal at a restaurant

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

2) Harley-Davidson disciples share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and authenticity. Harley-Davidson doesn't just sell motorcycles. It sells self-expression, lifestyles, aspirations, and dreams. This illustrates ________.

A) an actual product

B) core customer values

C) simple bundling

D) an augmented product

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

3) Susan has been redecorating her new condo for a year. She is carefully selecting every item. Susan finds an oriental rug that matches her color scheme and décor perfectly and purchases it immediately without engaging in comparison shopping. This is an example of a(n) ________.

A) shopping product

B) convenience product

C) specialty product

D) industrial product

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

4) ________ products are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.

A) Shopping

B) Specialty

C) Capital

D) Convenience

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

5) Which of the following is an example of a convenience product?

A) candy

B) furniture

C) life insurance

D) automobile

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

6) ________ products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style.

A) Convenience

B) Capital

C) Unsought

D) Shopping

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

7) ________ products are consumer products and services with unique characteristics or brand identifications for which a significant group of buyers is willing to make more effort than usual to purchase.

A) Unsought

B) Obsolete

C) Intangible

D) Specialty

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