Marketing_Product

1) Which of the following is a pure tangible good?

• A) shampoo

• B) a spa treatment

• C) financial advice

• D) a meal at a restaurant

2) Harley-Davidson disciples share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and authenticity. Harley-Davidson doesn't just sell motorcycles. It sells self-expression, lifestyles, aspirations, and dreams. This illustrates ________.

• A) an actual product

• B) core customer values

• C) simple bundling

• D) an augmented product

3) Susan has been redecorating her new condo for a year. She is carefully selecting every item. Susan finds an oriental rug that matches her color scheme and décor perfectly and purchases it immediately without engaging in comparison shopping. This is an example of a(n) ________.

• A) shopping product

• B) convenience product

• C) specialty product

• D) industrial product

4) ________ products are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.

• A) Shopping

• B) Specialty

• C) Capital

• D) Convenience

5) Which of the following is an example of a convenience product?

• A) candy

• B) furniture

• C) life insurance

• D) automobile

6) ________ products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style.

• A) Convenience

• B) Capital

• C) Unsought

• D) Shopping

7) ________ products are consumer products and services with unique characteristics or brand identifications for which a significant group of buyers is willing to make more effort than usual to purchase.

• A) Unsought

• B) Obsolete

• C) Intangible

• D) Specialty

8) ________ marketing helps someone build their reputation which can lead to product endorsements.

• A) Segmented

• B) Person

• C) Organization

• D) Idea

9) Little Rock, Arkansas is the former home of President Bill Clinton when he was a sitting governor of the state. His presidential library is located in Little Rock and the city uses this connection to generate tourism. This is an example of ________ marketing.

• A) place

• B) person

• C) organization

• D) idea

10) Clorox sells five major product lines including cleaning, household, lifestyle, professional, and international. Together the product lines make up Clorox's ________.

• A) product length

• B) product mix

• C) product depth

• D) product consistency