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RM-7

Authored by Juvy Aviso

Specialty

3rd Grade

Used 1+ times

RM-7
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Cash- or card-operated retailing format that dispenses goods (such as beverages) and services (such as electronic arcade games).

Direct Marketing

Kiosk

Direct Selling

Vending machine

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A form of retailing in which a consumer is exposed to a good or service through a nonpersonal medium and then orders by mail, phone, fax, computer, or mobile media.

Kiosk

Direct Selling

Direct Marketing

Vending machine

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It includes both personal contact with consumers in their homes (and other nonstore locations such as offices) and phone solicitations initiated by a retailer.

Direct Marketing

Vending machine

Kiosk

Direct Selling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A retailer sells to consumers through multiple retail formats.

single-channel retailing

multichannel retailing

omnichannel retailing

None of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It is a freestanding, interactive computer terminal that displays products and other information on a video screen.

Airport Retailing

Ads

Web Retailing

Video kiosk

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It sells to consumers through one retail format.

single-channel retailing

multichannel retailing

omnichannel retailing

Online shop

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To optimize efficiency and enhance customer experiences, the best retailers turn to _________.

single-channel retailing

multichannel retailing

omnichannel retailing

None of the above

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