RM-7

Cash- or card-operated retailing format that dispenses goods (such as beverages) and services (such as electronic arcade games).

• Direct Marketing

• Kiosk

• Direct Selling

• Vending machine

A form of retailing in which a consumer is exposed to a good or service through a nonpersonal medium and then orders by mail, phone, fax, computer, or mobile media.

• Kiosk

• Direct Selling

• Direct Marketing

• Vending machine

It includes both personal contact with consumers in their homes (and other nonstore locations such as offices) and phone solicitations initiated by a retailer.

• Direct Marketing

• Vending machine

• Kiosk

• Direct Selling

A retailer sells to consumers through multiple retail formats.

• single-channel retailing

• multichannel retailing

• omnichannel retailing

• None of the above

It is a freestanding, interactive computer terminal that displays products and other information on a video screen.

• Airport Retailing

• Ads

• Web Retailing

• Video kiosk

It sells to consumers through one retail format.

• single-channel retailing

• multichannel retailing

• omnichannel retailing

• Online shop

To optimize efficiency and enhance customer experiences, the best retailers turn to _________.

• single-channel retailing

• multichannel retailing

• omnichannel retailing

• None of the above

The following are the characteristics of web user except for;

• Lifestyle

• Gender

• Age

• Community type

General direct marketing firms offer a full line of products and sell everything from clothing to housewares.

• True

• False

Many shoppers seek a “seamless omnichannel experience,” which enables them to buy online, and pick it up in a local store. 

• True

• False