Strategic and Market Planning

Below is the definition of Marketing Strategy, except one.

• Refers to a business overall game plan for reaching prospective consumer.

• Contains the company's value proposition

• Operational document that outlines an advertising strategy that an organization will implement to.

• Shaped by your business strategy

It is owned by a CMO and support business objectives.

• Marketing Strategy

• Marketing Plan

It is owned by a marketing manager and supports marketing strategy.

• Marketing Strategy

• Marketing Plan

It is a broad process that can address the entire business, or a portion of the business.

• Strategic Planning

• Marketing Planning

It is written based from strategic plans.

• Strategic Planning

• Marketing Planning

It is a plan for reaching a specific goal.

• Strategy

• Planning

• Tactical

• Management

It is a short term plan that describes the current situation, company objectives, the strategy for the year, the action program, budgets and controls.

• Long- Range Plan

• Annual Plan

• Strategic Plan

It involves adapting the firm to take advantage of opportunities in its constantly changing environment.

• Strategic Plan

• Long- Range Plan

• Annual Plan

Describes the primary factors and forces affecting the organization during the next several years.

• Long- Range Plan

• Strategic Plan

• Annual Plan

Often involves generating leads, building websites, placing ads, and following up.

• Tactical Marketing

• Strategic Plan

• Marketing Plan

• All of the above