Tutorial 2 Basic Marketing

New product development starts with ________.

• idea screening

• idea generation

• concept development

• concept testing

Product improvements, product modifications, and original products can all be classified as ________.

• new products

• product extension

• blueprint

• prototypes

Some products that have entered the decline stage have been cycled back to the growth stage through ________.

• repositioning

• expanding

• maintaining

• harvesting

________ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses concerning a product.

• geographic

• behavioral

• psychographic

• gender

________ segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.

• psychographic

• behavioral

• geographic

• demographic

Marketers often segment international markets according to the type and stability of government. In such instances, they segment markets based on ________.

• political factors

• geographic factors

• economic factors

• cultural factors

________ includes sales presentations, trade shows, and incentive programs.

• personal selling

• sales promotion

• public relations

• direct dan degital marketing

________ consists of strong short-term incentives that invite and reward quick responses from customers.

• sales promotion

• personal selling

• direct marketing

• advertising

A consumer is reading a magazine with an advertisement, but due to a loud sound he is distracted from reading the advertisement and is not able to grasp its key points. In the context of the communication process, this unplanned static or distortion is called ________.

• feedback

• noise

• decoding

• encoding

Business-to-consumer companies are more likely to emphasize a ________ promotion strategy, while business-to-business companies are more likely to emphasize a ________ promotion strategy.

• push, pull

• pull, push

• push, blitz

• blitz, pull