EEL115

Who was the founder of Coca Cola ?

• John Pemberton

• Jill Pemberton

• James Pemberton

• Jack Pemberton

Coca Cola was developed as a digestive juice. This was an ................... idea since there were no other company offering the same thing.

• Innovative

• Nice

• Bad

• Ugly

Every company needs to have a ...................... to separate them from competitors.

• USP

• USB

• UPS

• PIN

Coca cola changed its product due to changes in the surroundings, like shape of bottle and recipe change.

• True

• False

Your product needs to be something that can be easily copied.

• True

• False

Since cola was something new people didn't buy it, it tastes bad as well.

• Yes

• No

Any company will have competitions and it can stay in the market without any harm to them if they change as per the trends and give something new and different.

• Yes

• No

Companies use different techniques to get customers, for example coupons, ads, social media marketing etc.

• True

• False