POM Mod 2

Create awareness of product through postcards, brochures, letter and flier sent through mail

 

• e-mail marketing      

• direct  mail marketing        

• print marketing

• referral

Also known as word of mouth, relies on   spread information about a products or services

• e -mail marketing     

• direct  mail marketing        

• print marketing

• referral

It  brings authenticity and return to a product as people can see how the product works

 

• billboards

• print marketing

• radio broadcast

• television advertisement

Includes advertising products and services through newspapers and magazines

• billboard

• print marketing

• radio broadcast

• television advertisement

If an advertisers want to reach a large audience within a limited period of time he will probably choose what type of mass media?

• broadcast marketing

• e-mail marketing

• mail marketing

• print marketing

Is called a targeted type of marketing strategy because information is Sent to a specific target market.

• direct mail

• broadcast marketing

• e -mail marketing

• print marketing

Of the following statements, which one is true about the relationship between marketing and consumers?

 

• marketing  benefits from consumers, but it doesn’t need consumers to work

• It is impossible for marketing to convince consumers that a product is valuable to them

   

• Marketing seeks to fulfill consumers’ needs

   

• Consumers are not moved by marketing

Which of the following is a good customer service to the business?

 

• customer who did not enjoy their experience will recommend the business to friends

• Customer who enjoy the services will spend more money.

• The business will not expand

• The business will get bad reviews

The following are characteristic of Contemporary marketing approach EXCEPT one?

• one way communication

• consumer is a King

• ideas are important rather than activities of marketing

• everything matters    

The following are characteristics of traditional marketing approach EXCEPT one?

• one way communication

• two way communication

• brand awareness

• brings familiarity especially to the older generation