Chapter 14: Consumer Decision Process and Problem Recognition

What is the consumer decision process?

What is purchase involvement?

The three types of consumer behavior in the level of involvement are:

• Empty Nester, Limited, Normalistic

• Nominal, Limited, Extended

• Nominal, Open, Limited

• Option 2 and 3

What is a nominal decision?

What is limited decision making?

• limited research, simple decision rules, little post-purchase evaluation

• many research alternatives, a lot of post-purchase evaluation

• buying a very expensive product

• None of the above

Extended decision making involves:

• complex and multiple alternatives

• high level of involvement

• extensive internal and external research

• all of the above

What is a recent purchase that has involved an extended decision making?

• Computer

• Fancy jewelry

• Special event clothing

• Other

Which is usually the decision making nature that applies to you in most occasions?

Problem recognition is the __________ between the consumer´s desire state (what the consumer would like) and the actual state (what the consumer perceives as already existing).

What are the types of consumers´ problems?

• Unrelated, service strategy

• Active, Inactive, Marketing Strategy

• Active, Dormant, and Product stratety

• None of the above