MERCA 1 UPAV
Authored by beatriz vizcarra
Professional Development
University
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28 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
SELECCIONA LA RESPUESTAS CORRECTAS QUE NO ESTA RELACIONADA AL CONCEPTO DE MARCA.
EL DISTINTIVO DEL PRODUCTO Y/O SERVICIO
DIFERENCIA Y HACE UNICOS A LOS PRODUCTOS
ES PARTE DE LA VISION EMPRESARIAL
DA IDENTIDAD Y SIGNIFICADO AL PRODUCTO/Y O SERVICIO
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
EN DONDE PODEMOS REGISTRAR LA MARCA
LA SECRETARIA DE GOBERNACION
EL SAT
HACIENDA FEDERAL
IMPI
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
TU EMPRESA DE SOLICITO CREAR UN ISOLOGO ¿ EN QUE CONSISTE?
ES UNA MARCA SIN TEXTO
ES UNA MARCA CON IMAGEN MAS TEXTO
INCLUYE SOLO LA PALABRA
ES UNA MARCA DE TEXTO MAS ICONOS AGRUPADOS
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
¿QUE TIPO DE MARCA ES LA IMAGEN?
LOGOTIPO
ISOTIPO
ISOLOGO
NINGUNA RESPUESTA ES CORRECTA
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
¿QUE TIPO DE MARCA REPRESENTA LA IMAGEN?
ISOLOGO
LOGOTIPO
IMAGOTIPO
ISOTIPO
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
TIPO DE ESTRATEGIA DE PRODUCTO QUE REPRESENTA LA IMAGEN
LONGITUD DE LA MARCA
AMPLITUD
CONSISTENCIA
PROFUNDIDAD
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
TIPO DE ESTRATEGIA DE PRODUCTO QUE REPRESENTA LA IMAGEN
AMPLITUD
LONGITUD
PROFUNDIDAD
CONSISTENCIA
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