
DPM10013 CHAPTER 4

Quiz
•
Business
•
1st - 3rd Grade
•
Hard
Zurairah Ibrahim
Used 5+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________ is the set of all actual and potential buyers of a product or service
Market
Product
Place
Price
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_________ segmentation calls for dividing the market into different geographical units such as nations, regions, states, countries, cities or neighborhoods.
Demographic
Geographic
Behavioral
Motivational
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Divides buyers into different groups based on social class, lifestyle or personality characteristics... refers to:
Cultural segmentation
Behavioral segmentation
Psychographic segmentation
Demographic segmentation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Divide the market into group based on variables such as age, gender, family size, family life cycle, income, occupation, religion, race and nationality.... refers to
Cultural Segmentation
Behavioral segmentation
Demographic segmentation
Benefit segmentation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
__________ involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments.
Benefit marketing
Target marketing
Societal marketing
Positioning marketing
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In evaluating different market segment, affirm must look at... EXCEPT:
Company cost
Segment size and growth
Segment structural attractiveness
Company objectives and resources
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
There are targeting strategies as follow, EXCEPT:
Undifferentiated Marketing Strategies
Concentrated Marketing Strategies
Differentiated Marketing Strategies
Positioning Marketing Strategies
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