DPM10013 CHAPTER 4

DPM10013 CHAPTER 4

1st - 3rd Grade

10 Qs

quiz-placeholder

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DPM10013 CHAPTER 4

DPM10013 CHAPTER 4

Assessment

Quiz

Business

1st - 3rd Grade

Hard

Created by

Zurairah Ibrahim

Used 5+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ is the set of all actual and potential buyers of a product or service

Market

Product

Place

Price

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_________ segmentation calls for dividing the market into different geographical units such as nations, regions, states, countries, cities or neighborhoods.

Demographic

Geographic

Behavioral

Motivational

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Divides buyers into different groups based on social class, lifestyle or personality characteristics... refers to:

Cultural segmentation

Behavioral segmentation

Psychographic segmentation

Demographic segmentation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Divide the market into group based on variables such as age, gender, family size, family life cycle, income, occupation, religion, race and nationality.... refers to

Cultural Segmentation

Behavioral segmentation

Demographic segmentation

Benefit segmentation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________ involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments.

Benefit marketing

Target marketing

Societal marketing

Positioning marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In evaluating different market segment, affirm must look at... EXCEPT:

Company cost

Segment size and growth

Segment structural attractiveness

Company objectives and resources

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

There are targeting strategies as follow, EXCEPT:

Undifferentiated Marketing Strategies

Concentrated Marketing Strategies

Differentiated Marketing Strategies

Positioning Marketing Strategies

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