global strategy

centralized means

• decision made by top level or Head quarter

• decision made by local or individual products

• decision made by employees

• decision made by the directorship

the following is the reason for international strategy EXCEPT

• incfrase market size

• increase economical of scale

• develop competitive advantages

• niche down the product layout

which of the following is not the international strategy?

• transnational strategy

• Multidomestic strategy

• focus strategy

• global strategy

Nestle kitkat is a good example of

• multimedia strategy

• management strategy

• multidomestic strategy

• multi-management strategy

Pfizer, Sinovac and Glaxo Smith are example of

• multidomestic strategy

• Global strategy

• Micro strategy

• macro strategy

which of the following mode of entry has lowest risk?

• greenfield or wholly owned

• exporting

• acquisition

• strategic alliance

2 main risked faces by international strategy

• political and economy risk

• politial and racism risk

• political and leaderhip risk

• i dont know le....

the following examples are diversification companies EXCEPT

• Coca Cola

• Apple corporation

• Disney Entertainment

• None of the above

to stay competitive in international market, company needs to

• changed and adopt to new things

• enhanced innovation and creativitity

• Changing top management

• increased market size and products/

  services

Our final assessment for BSM3114 will have

• only 1 case study

• 2 case studies

• 3 case studies

• 1 case study and 2 structure questions