GOAL STRATEGY OBJECTIVE TACTICS

We want our new CEO to become a well-known, respected and trustworthy business leader in the real estate market.

• Goal

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• Objective

• Tactics

We'll invite 5 journalists from 5 mass media outlets to an exclusive interview with our new CEO this month. The CEO will talk about business plans, his background and personal hobbies. The journalists will later visit our new factory in a private tour with the CEO.

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To have a total of 20,000 views on at least 5 news articles featuring our CEO by the end of a 2-month period, ending May 2023.

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To improve our communication with major investors, we need to boost our online presence.​

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• Tactic

We'll publish a 3-minute YouTube recap video every Friday, in which 1-2 of our analysts gave a summary of what happened in the market that week. We'll send that directly to investors' emails.

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To increase the visitor views of our weekly YouTube recap video by 20% following a five-week period. The click-through rate through emails should be at 80% within the first 3 days of the email being sent.​​

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​In order to improve our firm's reputation in Vietnam, we'll strengthen our community relations activities in the Central Highlands area.

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We'll collaborate with 10 local schools in Dak Lak to organise an annual "Food Safety Awareness Day" for kids aged 6 - 10. As part of this event, children will learn how to prepare food safely, try cooking their own meals and enjoy fun quizzes.

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We'll work with Miss Universe Vietnam H'Hen Nie as our campaign ambassador. H'Hen Nie will join our local school visits, post about these visits on her website, and film an advertisement for us.

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• Tactic