Secondary research

Desk research can be conducted by

• Accessing company annual accounts

• Personal interviews

• Surveys mailed through the post

• Telephone interviews

Which of the following cannot be applied to desk research?

• Data are often provided by specialist market research firms

• Includes the latest findings from industry surveys

• Includes the use of survey and interview conducted by the firm

• Use existing data and information for market research purpose

Existing market research data collected from third-party resources is know as

• Field research

• Desk research

• Quantitative research

• Qualitative research

Which of the following is not a source of secondary data?

• Company annual reports

• Government publications

• Observations

• Reference books

Compared to primary research, secondary research has the advantages, except

• results may be outdated

• Cheaper and faster to collect

• Huge range of sources

• Statistically valid