Secondary research

Secondary research

1st - 3rd Grade

5 Qs

quiz-placeholder

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Secondary research

Secondary research

Assessment

Quiz

Social Studies

1st - 3rd Grade

Easy

Created by

Bo Gao

Used 1+ times

FREE Resource

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Desk research can be conducted by

Accessing company annual accounts

Personal interviews

Surveys mailed through the post

Telephone interviews

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following cannot be applied to desk research?

Data are often provided by specialist market research firms

Includes the latest findings from industry surveys

Includes the use of survey and interview conducted by the firm

Use existing data and information for market research purpose

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Existing market research data collected from third-party resources is know as

Field research

Desk research

Quantitative research

Qualitative research

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a source of secondary data?

Company annual reports

Government publications

Observations

Reference books

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Compared to primary research, secondary research has the advantages, except

results may be outdated

Cheaper and faster to collect

Huge range of sources

Statistically valid