Desk research can be conducted by
Secondary research

Quiz
•
Social Studies
•
1st - 3rd Grade
•
Easy

Bo Gao
Used 1+ times
FREE Resource
5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Accessing company annual accounts
Personal interviews
Surveys mailed through the post
Telephone interviews
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following cannot be applied to desk research?
Data are often provided by specialist market research firms
Includes the latest findings from industry surveys
Includes the use of survey and interview conducted by the firm
Use existing data and information for market research purpose
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Existing market research data collected from third-party resources is know as
Field research
Desk research
Quantitative research
Qualitative research
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not a source of secondary data?
Company annual reports
Government publications
Observations
Reference books
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Compared to primary research, secondary research has the advantages, except
results may be outdated
Cheaper and faster to collect
Huge range of sources
Statistically valid
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