Deca Exam General

In a corporation, owners share profit, but liability is limited to -

• Investment

• Distribution

• Theft

• production

_____ is the practice of planning, scheduling, and allocating people, money, and technology to a project or program to achieve the greatest organizational value.

• Resource Management

• Marketing Management

• Short-term Planning

To understand the message properly the receiver need to ____________ the message properly.

• Transmit

• Throw

• Listen

• ignore

Why is resource management important?

• Reduce waste

• Optimum efficiency

• Avoid over-allocation of resources

• All of the above

What are the factors that affect pricing?

• Costs and Expense

• Supply and Demand

• Consumer Perceptions

• All of the above

Productivity is a measure of output per unit of input

• True

• False

Overall Productivity always decreases during economic recession and increases during economic expansion

• True

• False

Which of the following is false regarding brand?

A

• brand is an intangible marketing or business concept that helps people identify a company, product, or individual.

• Brands are considered to be among a company's most important and valuable assets.

• Companies can protect their brands by registering trademarks.

• Brands are logos, slogans and other recognizable marks that companies uese

The range of amounts charged for products and the value which your customer expects should be addressed in your marketing plan's __________ section. 

• price 

• promotion 

• place

• product 

Advil is a generic brand?

• True

• False