Marketing plan

The marketing mix for services does not necessarily include

• Packaging

• Price

• Process

• People

Which of the following is not a marketing objective?

•  Market leadership

• Market positioning

• Market segmentation

• Market standing

The collective name for all groups of customers who have the same needs and wants for a particular product is

• Focus group

• Market

• Market segment

• Target group

The study of human population dynamics is known as

• Demography

• Geography

• Marketing

• Psychology

Demographic segmentation can be done in all the following ways except

• Age

• Gender

• Lifestyle

• Religion

Which statement below cannot be applied to market segmentation?

• Demographics is the most common method of segmentation

• It is used for primary research only

• Segmentation acknowledges the fact that customers are different

• Segmentation allows a firm to fine-tune its marketing mix

If a firm uses a segmentation strategy based on characteristics such as religion, gender and marital status using which type of segmentation?

• Ethnicity

• Demographic

• Geographic

• Psycho-graphic

Segmentation can bring about potential advantages, except

• Ability to identify suitable advertising media

• Ability to spread risks

• Less waste due to focused marketing

• The time involved in compiling customer profiles