Wk 4
Authored by Hector HUERTA
Business
University
Used 21+ times
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6 questions
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1.
OPEN ENDED QUESTION
10 sec • Ungraded
What's segmentation?
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2.
OPEN ENDED QUESTION
10 sec • Ungraded
What are the 4 Ps?
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3.
OPEN ENDED QUESTION
10 sec • Ungraded
What does each letter in STP stand for?
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4.
OPEN ENDED QUESTION
20 sec • Ungraded
Write at least one Segmentation Targeting Strategy
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5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Positioning is . . .
designing the company's uncompetitive position in the target customers' minds
designing the company's offering and image to occupy a distasteful and distinct competitive position in the target customers' minds
designing the company's offering and image to occupy a misleading and distinct competitive position in the target customers' minds
designing the company's offering and image to occupy a meaningful and distinct competitive position in the target customers' minds
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Who's the newest and most promising Instagram chef celebrity?
Jamie Oliver
Sanjeev Kapoor
Aziza Nafasova (aziza_nk)
Judy Joo
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