Wk 4

What's segmentation?

What are the 4 Ps?

What does each letter in STP stand for?

Write at least one Segmentation Targeting Strategy

Positioning is . . .

• designing the company's uncompetitive position in the target customers' minds

• designing the company's offering and image to occupy a distasteful and distinct competitive position in the target customers' minds

• designing the company's offering and image to occupy a misleading and distinct competitive position in the target customers' minds

• designing the company's offering and image to occupy a meaningful and distinct competitive position in the target customers' minds

Who's the newest and most promising Instagram chef celebrity?

• Jamie Oliver

• Sanjeev Kapoor

• Aziza Nafasova (aziza_nk)

• Judy Joo