Appeals: Advertisements (& persuasive devices)

What is a claim?

• A solution to an opinion.

• Something said to disagree with someone else.

• Something someone believes is true, but debatable.

• An opinion that is supported by everyone.

What is a reason?

• An opinion that is supported by things that are not true.

• A fact that is only supported by evidence.

• Information that asks a question.

• An explanation for an opinion.

What is evidence?

• Facts or information supporting an opinion/claim.

• Information that that is useless in an argument.

• Opinions that are similar.

• Ways in which claims can fail.

"Motorcycle helmets help save lives and reduce critical head injuries, and laws requiring helmet use have a dramatic life-saving effect."

Identify the type of text this is.

• reason

• evidence

• support

• claim

What type of text is this?

• pathos

• logos

• ethos

• ethos & logos

Bandwagon appeal.

• Those shoes are too expensive.

• Taylor Swift wears those shoes. I'm going to buy them.

• These are the shoes I wore when I was a child with no money. I want them.

• Come on! Everybody is wearing those shoes!

Plain folks appeal.

• Don't eat at McDonald's because they don't sell hotdogs. Important people know this.

• He's just like us. Look at him! Eating a hotdog!

• Rich and famous people eat at McDonalds. I want to eat there too.

• Black people can eat white food so anyone can eat it.

What type of appeal is this?

• Testimony

• Appeal to pity.

• Ethical appeal.

• Plain folks appeal.

What is the transfer appeal?

• Showing that the product is for ordinary people like you.

• Using an actor in the ad to act out the product.

• Using very short text to have an impact.

• Linking a positive image with a product or idea.

What types of advertisements do you think are most effective? Explain.