Destination Marketing - Visitor Profiling

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Visitor profiling in destination marketing refers to

• using a specific criteria

• use of data of users of products, facilities and services

• use of data from pictures and comments

• use of data of existing and past customers

There are certain criteria used in visitor profiling. How many criteria are there?

• 4

• 5

• 6

• 7

Name all the criteria in visitor profiling

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The Tourism authorities studies the visitor length of stay in a destination as one of the important criteria in visitor profiling. The main aim is to attract more visitors and also provide benefits to the destination such as

• to generate more products and services

• to generate more income/money

• create more jobs

• to generate more hotels and shops

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Accommodation preferences refers to the types of accommodation visitors choose. In Travel and Tourism industry, the occupancy rate can

• helps to collect visitors information

• developed better accommodation according to the needs and wants of customers

• helps to collect information on rooms sold or available

• developed the appropriate accommodation stock according to the needs and wants of customers

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Spending power by visitors in a destination refers to the extent to which people have money to buy products and services. Spending power is affected by

• the level of disposable income

• the fluctuation in exchange rates

• multiplier effect of the destination

• the availability of shops

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The destination product offering is ensured to meet the needs and wants of existing and potential customers. Therefore the destination must:

• offer free accommodation and meal

• Developed an authentic tourism experience

• involved local people and use of local product

• make unique travel itinerary

Media types can be Traditional or Modern. Name 2 examples of each types of Media.

Answer explanation

Examples of traditional media are (1) traditional prints such as magzines, newspapers, brochures and (2) broadcast advertising such as radios and television adverts.

Modern type of media is the use of social media platforms

Traditionally booking method is done by

• visiting a relative

• visiting a travel agency

• visiting a tour operator

• visiting a tourism authorities

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Online booking sites and services are increasing in recent years.

Choose two benefits of using such type of booking method.

• Better value for money

• can share with other visitors

• can share the locations of the destinations

• put together their own holiday on the internet