BR208 Pre-test

Which of the following is true about BROADCASTING?

• distribution of audio or video content

• uses radio waves

• uses one-to-many distribution model

• no need for audience

Answer explanation

Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. (http://www.nraismc.com/wp-content/uploads/2018/04/Introduction-to-Braodcast-Media.pdf)

Emerging media can be defined as the evolution of utilizing technology to share information in new and innovative ways.

• TRUE

• FALSE

Answer explanation

https://muemergingmedia.weebly.com/what-is-emerging-media.html

It is any digitized content that can be transmitted over the internet or computer networks.

• Emerging Media

• Digital Media

• Interactive Media

• Broadcast Media

Answer explanation

https://wikispaces.psu.edu/display/IST432SP11Team14/Definition+of+Digital+Media

It is described as interactive Internet, dominated by social networking, user-generated content, and cloud computing.

• Social Media

• web 2.0

• YouTube

Answer explanation

https://www.igi-global.com/dictionary/social-networks-tool-improve-life/32193

It is described as the use of computer technology to create a simulated environment

• QR Code

• Digital Media

• Virtual Reality

• Augmented Reality

Answer explanation

https://guides.library.utoronto.ca/c.php?g=607624&p=4938314#:~:text=Virtual%20Reality%2C%20or%20VR%2C%20is,to%20give%20an%20immersive%20experience.

These comprise the basic stages of broadcast production.

• Pre-Production

• Production

• Post-Production

• Distribution

Which of the following can be considered as an example of interactive media?

• web sites

• user-generated content

• video games

• social media

A format is a radio station's programming strategy, evolved to attract a particular audience; the mix of all elements of a station's sound, including the type of music played and style of announcing.

• TRUE

• FALSE

Answer explanation

https://books.google.com.ph/books?id=AROdBQAAQBAJ&printsec=frontcover&dq=radio+production&hl=en&sa=X&redir_esc=y#v=onepage&q&f=false

the real or imagined readers of the writing; those to whom a writer directs his or her work

• programmers

• editors

• audience

• producers

It is impossible to produce and air a live broadcast program on your own.

• TRUE

• FALSE

Answer explanation

It may be difficult, but not impossible. With the innovations in communication technology nowadays, an individual can produce and air media content on his/her own.