Market Leader 8 Marketing

information about what customers want and need

a group of customers of similar age, income level and social group

description of a typical customer

where and how people buy things

length of time people continue to buy a product

set of products made by a company

introduction of a product to the market

how much a company thinks it will sell in a period

how much a company wants to sell in a period

a business which advises companies on advertising and makes ads