Product Mix

Product Mix

9th - 12th Grade

18 Qs

quiz-placeholder

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Product Mix

Product Mix

Assessment

Quiz

Education, Business

9th - 12th Grade

Practice Problem

Hard

Created by

Caitlin Pauley

Used 52+ times

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18 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1. What is a product mix?

Companies goals only

The particular assortment of products a business offers to meet its market’s needs and its company’s goals

Needs of the market only

One product

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

2. What is a product item?

Two-liter bottle of Sun Drop

Pair of Ariat boots

Travel-agent certification course

Bottle of Dawn dish liquid

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

3. What is a product line?

Group of related product items.

One product item.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Where can you see product items?

Select areas

Everywhere

Only at home

Only at school

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

4. How do companies classify product lines?

Product Class

Customer Group

Price/Quality

Distribution Method

6.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Most businesses use which 4 dimensions to describe their product mixes?

Width

Depth

Length

Long Product Mix

Consistency

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

6. Why are product-mix decisions so important?

• Appealing to the target market

• Helping to present a consistent company image

• Affecting profitability

• Helping deal with competition

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