RTP Mock Test 2

Product, price, place and promotion is collectively known as the

• selling mix

• retailing mix

• marketing mix

• purchasing mix

Tags

Unit 1.1

In the 4P’s of Marketing, the term place includes channels and

• design

• features

• coverage

• credit terms

Tags

Unit 1.1

The following are possible advertising objective EXCEPT

• reminder advertising

• impressive advertising

• persuasive advertising

• reinforcement advertising

Tags

Unit 1.2

Public relations is a strategic communication process that builds

• direct relations

• specific relations

• positive relations

• negative relations

Tags

Unit 1.2

Trade promotional tools are implemented to target at

• wholesalers and retailers

• wholesalers and suppliers

• manufacturer and retailers

• manufacturer and suppliers

Tags

Unit 1.5

Which one of the following strategy requires high spending on advertising and consumer promotion?

• Pull strategy

• Push strategy

• Drive strategy

• Competition strategy

Tags

Unit 1.6

The factors to be considered when selecting a sales promotional tool, include audience and

• direction

• directive

• objection

• objective

Tags

Unit 2.1

To build brand loyalty, a company should consider offering

• prizes

• rebates

• samples

• sweepstakes

Tags

Unit 2.2

The amount a customer is willing to pay for a product is a description of

• charge

• fare

• price

• worth

Tags

Unit 1.1

The use of social networks, online communities and other online collaborative media for the purpose of marketing, sales, public relations and customer service is known as

• social media marketing

• service media marketing

• social network marketing

• service network marketing

Tags

Unit 1.3