Visual Text 101

What are the three rhetorical appeals?

• Ethos, Pathos, Logos
• Ethics, Legos, Pesos
• Athos, Porthos, Aramis

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Using emotion to persuade your audience. The Greek word for "suffering" or "experience"...

• Ethos
• Pathos
• Logos
• Rhetoric

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Appeals to audience because the speaker appears trustworthy. This appeal is Greek for "character".... 

• Pathos
• Logos
• Ethos
• Rhetoric

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A prescription drug commercial featuring a doctor uses this appeal...

• Ethos
• Pathos
• Logos
• Rhetoric 

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A commercial featuring statistics and facts is using this appeal...

• Ethos
• Logos
• Pathos
• Rhetoric 

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A writer's reputation is important with this appeal.

• Ethos
• Pathos
• Logos
• Rhetoric

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

This image demonstrates...

• random

• visual triangle

• negative space

• white space

Tags

CCSS.RI.9-10.7

CCSS.RL.9-10.7

CCSS.RI.11-12.7

CCSS.RL.11-12.7

CCSS.RL.8.7

This image demonstrates...

• Microsoft font

• Type face

• Negative space

• Boldness

Tags

CCSS.RI.9-10.4

CCSS.RI.9-10.4

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

This image shows...

• golden ratio

• Contrast

• symmetry

• Repetition

What is visual hierarchy?

• Controlling or using something with skill

• Arranging of things to show the order of importance

• Creating repetition style to be easily noticed

Tags

CCSS.RI.9-10.7

CCSS.RL.9-10.7

CCSS.RI.11-12.7

CCSS.RL.11-12.7

CCSS.RI.8.7