GLOBAL MARKETING

A GLOBAL MARKETING STRATEGY IS A PLAN OF ACTION TO GUIDE FIRMS FOR POSITIONING THEMSELVES IN DOMESTIC MARKETS AND TARGETING CUSTOMER SEGMENTS

• TRUE

• FALSE

IN MARKET SEGMENTATION CUSTOMER CAN BE GROUPED BASED ON VARIOUS MEANS. WHICH IS THE CORRECT ANSWER?

(I) SOCIO-CULTURAL FACTORS

(II) DEMOGRAPHIC FACTORS

(III) HISTORY FACTORS

(IV) GEOGRAPHIC FACTORS

• A. I, II AND III

• B. I, II AND IV

• C. II, III AND IV

• D. I, II, III AND IV

DESIGNING GLOBAL MARKETING STRATEGY REQUIRES FIRMS TO DECIDE THE EXTENT OF STANDARDIZATION AND ADAPTATION TO SUIT THE FIRMS' AND CUSTOMERS' NEED

• TRUE

• FALSE

POSITIONING IS AN ASPECT OF MARKETING STRATEGY IN WHICH A FIRM DEVELOP BOTH PRODUCT AND ITS MARKETING MIX, HIGHLIGHTING THE UNIQUENESS OF THE PRODUCT TO DIFFERENTIATE IT FROM THE COMPETITORS' PRODUCT.

• TRUE

• FALSE

THE STANDARDIZED MARKETING APPROACH IS MOST APPROPRIATED TO BE USED IN CONDITION WHEREBY :-

(I) CUSTOMER SEEK SIMILAR FEATURES IN THE PRODUCT OR SERVICES

(II) DIFFERENT MARKET SEGMENT EXIST ACROSS COUNTRIES

(III) PRODUCTS HAVE UNIVERSAL SPECIFICATION

(IV) BUSINESS CUSTOMERS HAVE CONVERGING EXPECTATION SUCH AS QUALITY AND PERFORMANCE

• A. I, II AND III

• B. I, II AND IV

• C. I, III AND IV

• D. I, II, III AND IV

WHICH ONE IS INCORRECT AMONG THE FACTORS FORCE FIRMS TO ADAPT TO LOCAL MARKET NEEDS?

• A. DIFFERENCES IN LOCAL PREFERENCES

• B. DIFFERENCES IN LAWS AND REGULATIONS

• C. DIFFERENCES IN ECONOMIC CONDITION

• D. DIFFERENCES IN POLITICAL PARTY

GLOBAL PRODUCTS ATTRIBUTES, WHETHER TANGIBLE OR INTANGIBLE, REQUIRE A CERTAIN EXTENT OF STANDARDIZATION AND ADAPTATION TO CONTROL THE COST OF PRODUCTION AS WELL AS ACCOMMODATE INDIVIDUAL MARKETS.

• TRUE

• FALSE

WHICH ONE IS INCORRECT ABOUT TANGIBLE PRODUCTS?

• A. EDUCATION

• B. TELEVISION

• C. COCA-COLA

• D. CELLPHONE

WHICH ONE IS CORRECT ABOUT TANGIBLE PRODUCTS?

• A. ENTERTAIMENT

• B. CAR

• C. INSURANCE

• D. TRAVEL

WHICH IS TRUE ABOUT REASON FOR MODIFICATION?

(I) CULTURAL

(II) ECONOMIC

(III) POLITICS

(IV) LEGAL

• A. I, II, III

• B. I, II AND IV

• C. I, III AND IV

• D. ALL THE ABOVE