Advertising terminology

1. What feature is marked as 1 in the text?

• Appeal to ethos

• appeal to pathos

• appeal to logos

• appeal to kairos

2. What feature is marked as 2 in the text?

• Logo

• slogan

• copy

• direct address

3. What feature is marked as 3 in the text?

• interrogatives

• rhetorical questions

• imperatives

• declaratives

4. What feature is marked as 4 in the text?

• call to patrimony

• call to consume

• call to attention

• call to action

5. What feature is marked as 5 in the text?

• personification

• metaphor

• hyperbole

• antithesis

6. What feature is marked as 6 in the text?

• Outline

• mainline

• headline

• inline

7. What feature is marked as 7 in the text?

• Logo

• copy

• slogan

• signature

8. What feature is marked as 8 in the text?

• Synthetic personalisation

• rhetorical question

• paradox

• imperative

How is this advertisement structured?

• problem-benefit

• cause-effect

• comparison-contrast

• chronological order

10. What is the tone of this advertisement

• indignant

• inspirational

• irreverent

• judgemental