Quiz 2 Marketing

The "by word of mouth” marketing may be the simplest, oldest, and most natural way of marketing a service or a product for profit purpose only.

• TRUE

• FALSE

Inseparability means that no service provider can render the same service exactly the same way every single time.

• TRUE

• FALSE

American Marketing Association (AMA) defines marketing as a "science and a profession guided principally by the universal principles of ethics, corporate citizenship, and corporate social responsibility."

• TRUE

• FALSE

Perishability means that services can not be inspected prior to purchase and are not possible to “sample”.

• TRUE

• FALSE

The service provider must be present each and every time the service is provided.

• Inseparability

• Perishability

• Variability

This are goals of marketing except:

• ·Build and maintain mutually beneficial and profitable customer relationships

• ·Understand the market and its consumers, and satisfy their consistent needs and wants

• ·Capture customer value to create profits

services can not be inspected prior to purchase and are not possible to “sample”.

• Variability

• Intangibility

• Intangibility

Produce and consumed at the same time

• GOODS

• SERVICE

Production is usually separate from consumption.

• GOODS

• SERVICE

Inconsistent product definition.

• GOODS

• SERVICE