Strategic Fashion &  Luxury Branding 1

Strategic Fashion & Luxury Branding 1

University

10 Qs

quiz-placeholder

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Strategic Fashion &  Luxury Branding 1

Strategic Fashion & Luxury Branding 1

Assessment

Quiz

Other

University

Hard

Created by

FLORENCIA AVELLINO

Used 6+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When we talk about 8P analysis of gucci for example, are we talking about..

Its complete history

The logo

The brand as a whole today

A specific product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What metric is measured over time?

brand consistency

brand cohesion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which P of the 8p's of luxury brand marketing analsis is not correct?

PRODUCT

PEDIGREE

PRICE

PRIZES

PERSONALITY

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which conglomerate does CHLOÉ belong to?

LVMH

KERING

OTB

RICHEMONT

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which conglomerate does LOEWE belong to?

KERIGN

LVMH

PUIG

OTB

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The owner of OTB was the designer and creator of one italian brand, which is?

BERLUTI

DIESEL

GUCCI

LOEWE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these brands is independent? It means that it is not part of a fashion conglomerate...

DIOR

PACO RABANNE

BALENCIAGA

DOLCE & GABBANA

CELINE

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