Y8 - Data

What is Data?

• In context

• Meaningful

• Raw facts and figures

• Data that has been processed

What is information?

• Raw facts and figures

• Data which has been processed

• Data which has not been processed

• Not meaningful

Data refers to distinct pieces of .........?

• data

• numbers

• text

• information

What does digital marketing mean?

• advertising by handing flyers

• advertising using the internet

• advertising by placing physical leaflets in a shop

• advertising by talking to the public about a product

Which method of advertising will be most suitable for a car advert?

• T.V ads

• Mobile marketing

• Influencer Marketing

• Email marketing

Which method of advertising will be most suitable for a flash sale?

• Radio & T.V ads

• Email Marketing

• Influencer Marketing

• Mobile marketing

Which method of advertising will be most suitable for a new clothing range?

• Influencer marketing

• Mobile marketing

• Email marketing

• Radio & T.V marketing

What is an advantage of using social media marketing?

• Negative reviews can gain more followers

• Competitors selling similar products/service

• Positive reviews can gain more followers

• Business may need to hire specialist staff to manage social media content

What is an disadvantage of using social media marketing?

• Can't reach followers quickly

• Can't share new content quickly and efficiently

• Can't have a direct connection with your audience

• Company reputation can be damaged easily by negative comments

Competitors on social media selling similar products/service is advantage?

True or false

• True

• False