Domain 2 Test RETAKE

Primary and Secondary Data [Primary]

• firsthand research, surveys, focus groups, statistical data
• interpretation of primary data, contains a personal bias, articles from internet, newsletters

Primary and Secondary Data [Secondary]

• interpretation of primary data, contains a personal bias, articles from internet, newsletters
• firsthand research, surveys, focus groups, statistical data

Direct VS. indirect competitors [businesses that sell THE SAME or SIMILAR products or services ]

• Direct
• interpretation of primary data, contains a personal bias, articles from internet, newsletters

Direct VS. indirect competitors [Businesses that sell products that are different but are similar enough that their products compete. ]

• Indirect
• Direct

Jaxson owns a soda and cookie shop; He has a list of competitors. Determine which ones are direct and indirect [Direct]

• Bakery, convenience store
• Indirect

Jaxson owns a soda and cookie shop; He has a list of competitors. Determine which ones are direct and indirect [Indirect]

• Shaved Ice, Fast Food restaurant
• Bakery, convenience store

Marketing is used to:

• Build your brand, Attract qualified leads, increase your sales
• Shaved Ice, Fast Food restaurant

What does SEO stand for?

• Search Engine Optimization
• Build your brand, Attract qualified leads, increase your sales

SEO marketing:

• uses specified technical elements to ensure the search engine crawler easily finds content which places their articles in the top search results
• Search Engine Optimization

What does PPC marketing stand for?

• Pay-per-click
• uses specified technical elements to ensure the search engine crawler easily finds content which places their articles in the top search results