Marketing Research Quiz

Why do businesses use market research?

• To identify customer needs

• To sell goods and services

• To advertise

What is information collected about opinions and views called?

• Quantitative data

• Qualitative data

• Segmentation

Which of the following is an example of primary research?

• Internet research

• A focus group

• Company reports

What is an example of primary research?

• Magazine
• Observation
• Newspaper
• Government statistics

This is information that is useful and has already been collected for another purpose.

• Primary Data
• Secondary Data

This is information that is collected for the first time to solve the problem being studied or for use in achieving the goal of the project.

• Primary Data
• Secondary Data

This is a small number of people who are brought together to discuss elements of a specific issue or problem.

• Focus Group
• Observation
• Survey
• Test Market

What is an example of secondary research?

• Focus Group
• Observation
• Newspaper
• Questionnaire

Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.

• Behaviorial
• Psychographic
• Demographic
• Geographic

The process of dividing a market of potential customers into groups based on different characteristics is called

• Market Segmentation

• Market Analysis

• Demographics

• Consumer identification