Visual Text - Purpose, Audience and Intended Effect.

Pick a plausible audience.

• Anyone who reads the visual text.

• Everyone who reads the visual text.

• People

• Teenagers

What are some of the purposes of a visual text?

• Identify, Encourage, Educate and Complain

• Inform, Encourage, Educate and Convince

• Inform, Enrage, Educate and Convince

• Identify, Enrage Educate and Complain

Intended effect of a visual text is

• POV of Audience + Thoughts/ Feelings + Amuse

• POV of Advertiser + Thoughts/ Feelings + Amuse

• POV of Advertiser + Thoughts/ Feelings + Action

• POV of Audience + Thoughts/ Feelings + Action

The target audience of this advertisement is

• Animals - esp dogs.

• Dog lovers

• Pet owners

• Animal lovers

The target audience of this website is

• People who want to buy phones

• Teenagers who want to buy pizzas

• Cooks of a pizza company

• Pizza company owner

The intended effect of this website is to

• get the pizza company owner feel that the existing website need to improve and to sign up for a better plan with the website designer.

• get the public to think of ordering for a pizza using their mobile phones.

• get the cooks to see the beauty of the pizza and make better ones.

• get the Grab company to add this pizza company to their list of clients.

What does the P in "PAC" stand for?

What are the components of PAC? (Look carefully!)

• Purpose

• Audience

• Context

• Content

The purpose of advertisements is to

• persuade a target group to buy a product/service

• convey essential information to everyone

• provide information on available products

The purpose of advertisements are to

• persuade a target group to buy a product/service

• convey essential information to everyone

• provide information on available products