Advertising Media

Which of the following is a major category of advertisements?

• Argumentative

• Informative

• Image

• Modern

Which type of advertisement informs the consumer of what products are available to you for purchase by stressing and sometimes over-emphasizing the attributes of the products?

• Persuasive

• Instructional

• Informative

• Factual

Which type of advertisement conveys information about the good or service stating availability and characteristics such as color quality and price?

• Persuasive

• Instructional

• Informative

• Factual

Which of the following is not a tool for advertising?

• Television

• Point of sale displays

• Direct mail

• Books

The purpose of ______________________ is to aid manufacturers, wholesalers and retailers in creating the kind of demand that suits them.

• Production

• Advertising

• Managing

• Hiring

The first thing advertisements do is to ________________ the consumer of the products or services.

• Persuade

• Remind

• Inform

• All of the above

_______________________ is not a tool for advertising.

• Newspapers

• Journals

• Cardboards

• Magazines

Advertising allows us to compare different _________________ in order to make the best choice.

• Businesses

• Makes of goods

• Employees

• Ads

Advertising helps to raise the _______________ and _______________ of goods produced, so raising living standards.

• Price, Size

• Manufacturing, Distribution

• Attractiveness, Packaging

• Quantity, Quality

Advertising will create ___________________ in the advertising industry itself and through greater sales in general.

• Jobs

• Ideas

• Products

• None of the Above