Dexia 2.1 - DBS Transformation

Who is a competitive threat to DBS according to its CEO? (multiple answers)

• GAFA

• Fintechs

• Cryptocurrencies

• Other big banks (HSBC, JPMorgan, BNP Paribas, etc…)

• BATX

What are key success factors of DBS which enabled them to transform into a “22,000 people startup” ? (multiple answers)

• It fired people who didn’t have an entrepreneurial mindset

• It acted on 2 levels : IT transformation and customer experience redesign

• It was led by the CEO with a strong vision on transformation

• It redesigned its office to look like Google office

• It gave compulsory trainings in digital (AI…), design thinking and agile to all employees of the bank

The 4D framework was a key initiative inspired by design thinking put in place at DBS to better understand and empathize with its customers, what does it stand for?

• Define, Delegate, Develop and Deliver

• Discover, Define, Develop and Deliver

• Discover, Define, Delegate and Develop

• Define, Develop , Discover and Deliver

DBS was the first large traditional bank to launch

• A chatbot

• A cryptocurrency exchange

• A 100% digital insurance

DBS launched its Open API platform in November 2017, what are some of the use cases? (multiple answers)

• Quick property loan eligibility

• Pay with DBS payment app at McDonald’s

• Store cryptocurrencies

• Cash withdrawal from newsstands