Magazines: Adbusters Recap

The Adbusters edition we are studying was published in...

• 2015

• 2016

• 2017

• 2018

Which of these are features of 'consciousness raising' in magazines?

• Essays or articles that focus on particular issues.

• Encouraging their readers to become activists themselves.

• Organising violent riots.

• Creating videos to showcase injustices around the world.

Culture jamming is best defined as...

• Ignoring advertisements.

• Complaining about adverts we find offensive

• Debating people on dominant ideologies

• Transforming a popular message to subvert its meaning and intentions.

Which of these terms best describes the tactic employed here?

• Consciousness raising

• Conformity

• Anchorage

• Culture Jamming

Which of these statements best suit the product shown?

• They are trying to change Christmas by making Santa ugly.

• The advert subverts and challenges the common trope that spending money shows how much you love people.

• They are copying the 'Uncle Sam' war posters to say that Christmas is like war.

• The advert draws on Stuart Hall's representation theory because of the stereotype of Santa Claus as wearing red.