Omnivore's Dilemma Lesson 14

Directions: As you enter class, respond to the following prompts.

Watch the short NourishLife video by Nadine Burke called “Read Labels.”

What is Nadine Burke’s purpose for creating this video (to inform, or to convince)? Explain your thinking with evidence in the space below.

• a.      Nadine Burke’s purpose is to inform viewers about the importance of eating locally. She hopes people will shop at farmers markets.

• b.      Nadine Burke’s purpose is to inform viewers about the importance of reading food labels. She hopes that people take charge of what they put into their bodies and have information to make healthy choices.

• c.       Nadine Burke’s purpose is to convince viewers to stop reading food labels. She thinks these are distracting and have inaccurate information.

• d.      Nadine Burke’s purpose is to inform viewers about the dangers of sugar. She believes that the most important thing for consumers to do is to avoid eating sugar no matter what.

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What is her motive for creating this video? Explain your thinking with evidence in the space below.

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Analyze Purpose and Motives: Local Sustainable Food

Directions: Reread and refer to the printed text sections and infographics on pages 158–161 and pages 211–214 to answer the following questions.

     After reading the section titled “Food Miles and Jet-Setting Carrots” on page 158 of The Omnivore’s Dilemma, capture your definition of food miles in the space below.

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Reread and refer to the printed text sections and infographics on pages 158–161 and pages 211–214 to answer the following questions.

      What is the author’s purpose for writing the section titled “Food Miles and Jet-Setting Carrots” on page 158?

• a.      to inform readers of the distance their food travels from the farm to their local store

• b.      to convince readers to buy food that is grown within fifty miles of their homes

• c.       to discuss the problems that exist due to food travelling large distances

• d.      to help readers understand the specific distances their food travels before they eat it

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     What can you infer about the motive behind the section titled “Food Miles and Jet-Setting Carrots” on page 158?

• a.      The motive is environmental because the author hopes to inform readers about the term food miles and the distance food may travel before reaching a consumer.

• b.      The motive is political because the author hopes to influence policy decisions and increase taxes on fuel used in the transport of food products.

• c.       The motive is social because the author hopes student council groups will advocate and inform their communities about the idea of food miles.

• d.      The motive is commercial because the author intends for readers to buy more food that is transported from far away.

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What is one advantage of presenting the material on pages 158–160 of The Omnivore’s Dilemma in printed text?

• a.      It provides only little context on the sustainability of organic food, which can make the information difficult to interpret.

• b.      It provides “bite-sized” pieces of information about the sustainability of organic food, which can be easy for the reader to remember.

• c.       It turns complicated information on the sustainability of organic food into visual graphics that are easy to understand.

• d.      It provides details and context for the reader about the sustainability of organic food.

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What is one disadvantage to presenting the material on pages 158–160 of The Omnivore’s Dilemma in printed text?

• a.      It can be read efficiently and quickly provides information for readers on the sustainability of organic food.

• b.      It provides only “bite-sized” pieces of information on the sustainability of organic food, which can leave the reader without important details on the topic.

• c.       It is engaging and easily catches readers’ attention, drawing them into the topic of the sustainability of organic food.

• d.      It does not provide any visually captivating elements that engage the reader with the topic of the sustainability of organic food.

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      What is the purpose of showing the infographic on page 212?

• a.      to inform the reader about the distance food from Polyface Farm travels

• b.      to convince people to eat food from Polyface Farm

• c.       to demonstrate all of the sustainable practices used on Polyface Farm

• d.      to describe the difference in the food miles that exists between Michael Pollan’s industrial meal and his local sustainable meal

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     What can you infer about the motive behind the infographic on page 212?

• a.      The motive is political because Michael Pollan is advocating that states support local organic food production by providing financial incentives for organic farmers.

• b.      The motive is political because Michael Pollan is advocating for rebates to those people who purchase electric cars.

• c.       The motive is environmental because Michael Pollan hopes to convince consumers to buy local, therefore lessening their use of fossil fuels.

• d.      The motive is environmental because Michael Pollan is showing how the growing practices of Polyface Farm positively impact the environment.

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Watch the NourishLife video by Bryant Terry, “What You Can Do,” prior to answering the last four questions.

What is the purpose of the information presented in this video? Choose all that apply.

• a.      The purpose is to inform viewers of realistic next steps they can take to help build a better food system through their everyday choices.

• b.      The purpose is to convince readers that even small, everyday choices can impact and help build a better food system.

• c.       The purpose is to connect viewers with particular groups, stores, farms, and organizations they can support in order to make a better food system in their own area.

• d.      The purpose is to advocate for viewers to make small changes in their food choices and practices that can accumulate to have a positive impact on building a better food system.

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