Recap on PAMOE

When analysing the purpose of an advertisement, I am thinking about...

• the perspective of the advertiser/creator

• the perspective of the reader

• the perspective of the target audience

• the perspective of everyone affected in the situation

When answering 'purpose' questions, I must ensure that my answer includes...

• an action

• the main point

• a 'purpose' word that shows the advertiser's intention and motive

• an emotion

Who is the target audience?

• The group of people who are most concerned about the issue in the advertisement

• The group of people the advertiser wants to reach out to

• The group of people that is most affected by the issue involved

• All of the above

When analysing the main message of the advertisement, I must

• read the text

• analyse the picture

• look at the title

• all of the above

The outcome of the advertisement is always...

• a statistic or change in numbers

• a change in action

• a change in attitude and opinion about something

• observable

Every advertisement tries to affect the audience by using various language techniques.

The intended effect of the advertisement is...

(pick 2 out of the 4)

• to make the reader feel guilty

• to affect reader's thoughts, emotions/feelings, opinions, attitudes

• to emphasise on the key points in the advertisement

• to cause the reader to think and reflect