OCR GCSE Psychology - Memory - Braun et al

What was the aim of Experiment 1 in Braun et al's study?

• To see whether autobiographically-focused advertising could directly affect how consumers remember a prior childhood experience.

• To see whether adverts can be persuasive

• To give participants false memories

• To investigate how popular Disney world is

What was the method used?

• Lab Experiment

• Case study

• Natural Experiment

• Field Experiment

Who were the participants?

• 107 undergraduates from a Midwestern university in the USA.

• 150 postgraduates from a Midwestern university in the UK.

• 120 PHD students from 'Russell Group' Universities in the UK.

• 100 undergraduates froma Midwestern university in the USA.

What was the name of the questionnaire given to participants about their childhood?

• Life Events Inventory

• Life Events Evaluation

• Inventory of Life Events

• Life Events Exposed

What was the Independent Variable?

• Whether participants were shown the Disney advert or the control advert

• Whether females or males were shown an advert or not

• Whether the participants completed one or two distraction tasks

How many participants in the experimental group who received the autobiographical advert mentioned memories of Disney World®

• 65%

• 45%

• 25%

• 55%

How many participants in the experimental group who received the autobiographical advert mentioned that the advert had caused them to imagine the experience?

• 80

• 74

• 66

• 90

The study used an -------------- measures design