IMC Final Quiz

Basically, IMC should be in the part of...

• Segmenting, Targeting, Positioning

• Marketing Mix

• Sales Promotion

• Public Relation

Any paid form of nonpersonal communication about an

organization, product, service, or idea by an identified sponsor is called...

• Sales Promotion

• Public Relation

• Point of Purchase

• Advertising

If you are the owner of this building. The image explains about..

• Paid Media

• Earned Media

• Owned Media

When you tried to analyze the trends, market researching to get answer from customers or the potential one, you are trying to pursue..

• Opportunity Analysis

• Positioning through market strategies

• Product Decision

When you decide to analyze your market into niche market and plan to take action on that.. it should be in the part of..

• Promotional Decision

• Positioning through market strategies

• Selecting and Target Market

The figure should be in the part of..

• Segmenting

• Targeting

• Positioning

When it comes to marketing a business online, Google has the best assets that any marketer can use to market their products and services. The network owned by Google is the largest today. Apart from that, they also have the best marketing engine in the world known as Google AdWords. To be able to master and get to know all the features in it, it takes quite a long time and understanding of the strategy in it.

For this reason, Google issues certifications that are awarded to companies that meet their terms, conditions, and experience with using their machines. The goal is to deliver results from the ad itself. Toffeedev (PT TOFFEE INTERNATIONAL) is one of the companies in Indonesia that is listed as an official partner. Contact us to set up and take full advantage of Google AdWords.

Based on this short article, Toffeedev is..

• Advertiser

• Marketing Communication Specialist

• Advertising Agency

In the communication process, kelly clarkson should be best to be described as..

• Source

• Channel Message

• Receiver

When customers respond to a promotional tool, they will experience AIDA (Awareness, Interest, Desire, and Action). if your group decide to implement the strategy that appear on the picture. What level of respond you will expect to be..

• Awareness and Interest

• Desire and Action

• Interest and Action

When Top management sets

the spending limit for budgeting, it should be classified as..

• Top-Down Budgeting

• Bottom-Up Budgeting