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Marketing Higher Business Management

Authored by Darren Ashmore

Education, Business

10th - 12th Grade

Used 10+ times

Marketing Higher Business Management
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product portfolio is

Having a price higher than competitors

Having a range of products on sale

Reduced inventory

Having a minimum amount of products on sale

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Product line portfolios involves

A limited amount of items on sale

Less profits can be gained

A variety of similar products on sale

A specific target market

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Diversified product portfolio involves

A limited number of items sold

Risk is maximized

Having a product on sale in a specific retailer

Having products for sale across completely different market segments

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Select the advantage of a product portfolio

Resources assigned to new products can affect the whole portfolio

High marketing costs

Range of products increase brand awareness

Bad publicity around one product can affect the whole portfolio

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Channels of distribution is the possible routes taken by a product to reach the consumer from the manufacturer (Hint: trick question)

True

False

6.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which are factors affecting channels of distribution?

Finance

Shelf life of product

Desired image

Legal restrictions

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which of the following are advantages of e-commerce?

Reachable 24/7

Designing a quality website can be expensive

Entire range can be shown online

Online discounts can be offered to attract customers

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