Marketing Higher Business Management

A product portfolio is

• Having a price higher than competitors

• Having a range of products on sale

• Reduced inventory

• Having a minimum amount of products on sale

Product line portfolios involves

• A limited amount of items on sale

• Less profits can be gained

• A variety of similar products on sale

• A specific target market

Diversified product portfolio involves

• A limited number of items sold

• Risk is maximized

• Having a product on sale in a specific retailer

• Having products for sale across completely different market segments

Select the advantage of a product portfolio

• Resources assigned to new products can affect the whole portfolio

• High marketing costs

• Range of products increase brand awareness

• Bad publicity around one product can affect the whole portfolio

Channels of distribution is the possible routes taken by a product to reach the consumer from the manufacturer (Hint: trick question)

• True

• False

Which are factors affecting channels of distribution?

• Finance

• Shelf life of product

• Desired image

• Legal restrictions

Which of the following are advantages of e-commerce?

• Reachable 24/7

• Designing a quality website can be expensive

• Entire range can be shown online

• Online discounts can be offered to attract customers

Manufacturers selling products through a ____________ have the advantage to be located close to customers.

Public relations is

• The act of controlling the business

• Having a social media presence

• Promoting and controlling the image of a business that is perceived by the public

• Employing staff and new talented employees

Product endorsement is

• A method to promote a product

• Selling products to celebrities

• Also known as celebrity hype

• A way to sell a product online