Marketing unit recap

What part of the product lifecycle is section D showing?

• Introduction

• Growth

• Maturity

• Decline

During which phase of the product life cycle are sales expected to be highest?

• Maturity

• Growth

• Introduction

• Decline

Which of these is an element of the design mix?

• Cost

• Revenue

• Price

The combination of aesthetics, function and cost relating to a product is referred to as what?

• Product life cycle

• Design mix

• Marketing mix

Why are luxury branded products sold for high prices?

• Offer affordability

• To show quality

• Make them more accessible

Which of these pricing strategies would be most suitable for a new branded games console with unique features, in the introduction phase of its life cycle?

• Low price, low volume

• High price, low volume

• Low price, high volume

• High price, high volume

Which of the following is an example of a special offer from a furniture retailer?

• Offering free home delivery

• Promoting a sale on the telly or radio

• Getting customers to sign up for a newsletter

Which of the following best defines advertising?

• Launching a new product under an established brand name

• Paying for a message designed to influence consumer purchases

• Using incentives to persuade a potential buyer to make a purchase

Which of the following best defines a ‘channel of distribution’?

• A method by which a product gets from a producer to a customer

• A method by which a product gets from a producer to a retailer

• The direct method taken by a product to get from a retailer to a customer

Which of the following is a disadvantage of using e-tailers?

• E-tailers do not have the expense of running physical shops

• E-tailers have to arrange delivery to the customer for every order

• Customers can buy from e-tailers in the comfort of their own home