Marketing Plan

Marketing Plan

Professional Development

20 Qs

quiz-placeholder

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Marketing Plan

Marketing Plan

Assessment

Quiz

Business

Professional Development

Practice Problem

Medium

Created by

Ali Tourba

Used 19+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In a Marketing plan:

Goals can be achieved through specific customer-centric activities

Goals can be achieved through specific goal-centric activities

Goals can be achieved through specific revenue-centric activities

Goals can be achieved through specific share-centric activities

2.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

A Marketing Plan can only be quarterly or yearly

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A Plan:

Shows how you'll utilize Management to reach your business objectives

Same as Strategy

It explains the goals and objectives of the plan

Shows how you'll utilize Marketing to reach your business objectives

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In Marketing Strategies

Business goals and the marketing strategy are not linked

Business goals and the marketing strategy are inextricably linked

Business goals and the marketing strategy are components of the plan

Business goals and the marketing strategy are consequences of each other

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The problem is that people go right into the "how" of marketing without first comprehending the "what" and "why"

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All Marketing Plans are similar and follow the same structure

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A Business Plan:

Helps you think strategically

Helps you understand how the goals have been reached

Both

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