
Marketing
Quiz
•
Business
•
7th Grade
•
Medium
Glenn Dukes
Used 4+ times
FREE Resource
30 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Expenses that do no change and are not affected by the number of products produced or sold
variable expenses
fixed expenses
bonuses
markup
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the marketing mix, the product's life cycle will affect and influence
price
promotion
placement
positioning
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A picture, design, or image that is associated with a brand is a(n)
association mark
slogan
tagline
logo
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The percentage of the total sales of a specific product that one company conducts is the company's
product cycle
return on investment
market share
price incentive
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The point at which a company's sales equal expenses is the company's
break-even point
market share
return on investment
product life cycle
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A working model of a new product that is made for testing purposes is a(n)
intermediary
tagline
brand
prototype
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The pricing method that focuses on what customers are willing to pay is called
cost-based pricing
keystone pricing
psychological pricing
demand-based pricing
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